Branding and Positioning

Branding is the heart and soul of marketing. We help our clients to assess, refresh and build brands using a multi-step strategic process.

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Strategic Marketing

We engage in strategic marketing campaigns and develop integrated marketing communications plans that enhance business results.

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Content Marketing

We help create content marketing programs based on well-written, resonant materials that fuel digital marketing and lead generation efforts.

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Focused Offerings

We have created focused offerings to address critical marketing opportunities including dedicated solutions for wealth managers.

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Welcome to MJ Lilly Associates

MJ Lilly Associates, LLC is a strategic communications consultancy. We are not just marketers who are in business. We are business people who happen to be marketers and communications specialists.

We stress understanding a client’s business, competitive framework, and market environment as the basis for our multi-disciplinary approach. From positioning and brand-building initiatives to customer segmentation and digital marketing programs, we combine creativity and business understanding to enhance awareness and drive results.

Located in Brooklyn, MJ Lilly Associates is certified as a Women-Owned Business (WBE) by the State of New York and the City of New York.


Select Clients

We have experience working with a wide range of clients.


  • Advanced Biological Laboratories
  • Allianz Global Investors
  • Andrew Davidson & Co.
  • BNP Paribas
  • Capital Systems
  • Charles Schwab
  • Children’s Aid Society
  • Conduit Capital
  • Darien Rowayton Bank
  • Deutsche Asset Management


  • Optum Health
  • PWC
  • ROKU
  • Securrency
  • Silvercrest Asset Management Group
  • Squirro
  • TE Connectivity
  • WESTMED
  • ZetrOZ
  • Zweig DiMenna

Testimonials

“I’ve worked with MJ Lilly Associates across a variety of projects. What I value most is their thoughtful approach to understanding the business, target customers and specific project goals. I’ve actually known Maria in two very different industries and whether highly technical or larger positioning work, she is able to get to the core in creating a marketing strategy that drives results. Plus she’s fun to work with.”

Keith Myers

Global Marketing at TE Connectivity

“I hired the MJ Lilly team for their knowledge and collaborative approach. The marketing work was executed with precision to achieve creative and customer-focused results. I so appreciated their smarts, infectious enthusiasm, and uncommon professionalism. It was an actual pleasure.”


Bruce Kridler

Former Head of Private Client Banking at Mi BANK

“You can count on MJ Lilly for a variety of strategic marketing needs – from drafting client-focused integrated marketing plans, to positioning and launching new B2B initiatives, to supporting thought leadership programs with editorial services and distribution strategies. Regardless of the assignment, the work is always smart and creative.”

Christine Friedlein

Vice President, B2B Marketing at ADP

Maria and her team developed an integrated, concise and creative multi-media approach to customer communications to launch our new community bank with distinctive flair.




Rodgers Harper

Board Member at Darien Rowayton Bank