Branding is the heart and soul of marketing. We help our clients to assess, refresh and build brands using a multi-step strategic process.

A brand is the heart and soul of marketing. By creating greater awareness and enhancing reputation, a brand positions your organization, promotes your vision and values, and supports selling your products and services. At MJ Lilly Associates, we partner with our clients to create, build and refresh brands.

We engage in a comprehensive yet streamlined process that includes verbal messaging to develop positioning statements, key messages and taglines, as well as visual messaging to develop identity and graphic standards. This effort becomes the foundation for designing a fully integrated marketing effort that creates the true essence of a brand – delivering a winning client experience.