Darien Rowayton Bank


Launch this newly created community bank in the highly-competitive Fairfield County communities of Darien, Rowayton and greater Norwalk area.


Develop a brand strategy and fully-integrated marketing program to reach potential retail and business customers as well as satisfy investors anxious to see the bank open.

Corporate Style Guide

  • Determined the bank’s value proposition by analyzing local competitor activities and extensively interviewing management, bank directors and community leaders

  • Articulated a positioning statement, key messages and meaningful tagline — “The Choice for Smart Money”

  • Developed a new Corporate Identity (over 100 variations) and corresponding guidelines

  • Developed a complete stationery system from business cards to personal letterhead


Darien Rowayton Bank successfully launched in April 2006 and is successfully experiencing a growth in deposits and commercial lending activities.

Customer Brochures

Corporate Website