Case Study: IPRO


Develop a cohesive brand platform for IPRO, a leading healthcare quality assurance organization, to better articulate capabilities and drive business



M&A Materials: Folder, Press Release, Key Message, Employee Announcement, Website

  • Developed the tagline “Improving Healthcare for the Common Good”

  • Articulated a market positioning / value proposition to communicate the benefits IPRO provides to clients, customers and the public-at-large

  • Crafted a formal descriptor (“boilerplate”) as well as an elevator speech to colloquially describe IPRO

  • Provided recommendations on a new branding and corporate structure to more effectively embrace IPRO’s not-for-profit and for-profit business lines in fostering greater cohesion and cross-selling opportunities