Ivy Asset Management


Refresh the company’s marketing and sales platform to better reflect its market leading position and breadth of offerings in the hedge fund of funds industry.


Develop a new value proposition and product information across a bandwidth of marketing channels including presentations, brochures and the company website.

Customer Brochure

  • Articulated Ivy’s unique position as a pioneer in the hedge fund industry, global player, and successful 20+ year track record in a landscape of emerging players

  • Constructed a series of key sales messages to be utilized across all marketing and communications

  • Developed a new corporate brochure, principally aimed at high-net worth investors; the US-focused brochure was then tweaked to develop separate UK and Japanese versions

  • Drafted five product brochures focused on the principal investing categories, principally targeted to institutional investors


Ivy Asset Management remains one of the pre-eminent players in the hedge fund of fund industry with assets of approximately $15 billion and strong performance in the face of difficult market conditions and a credit crunch.

Marketing Brochures

Corporate Website