Challenge
Refresh the company’s marketing and sales platform to better reflect its market leading position and breadth of offerings in the hedge fund of funds industry.
Solution
Develop a new value proposition and product information across a bandwidth of marketing channels including presentations, brochures and the company website.
Customer Brochure
- Articulated Ivy’s unique position as a pioneer in the hedge fund industry, global player, and successful 20+ year track record in a landscape of emerging players
- Constructed a series of key sales messages to be utilized across all marketing and communications
- Developed a new corporate brochure, principally aimed at high-net worth investors; the US-focused brochure was then tweaked to develop separate UK and Japanese versions
- Drafted five product brochures focused on the principal investing categories, principally targeted to institutional investors
- Designed a website structure and drafted all copy to emphasize Ivy’s key virtues — from experience and breadth of offerings to a disciplined investment process and superior client service
- Provided continual updates on new product and investment process information
Result
Ivy Asset Management remains one of the pre-eminent players in the hedge fund of fund industry with assets of approximately $15 billion and strong performance in the face of difficult market conditions and a credit crunch.
Marketing Brochures
Corporate Website
