Jeff Catalina brings more than 20 years of experience and deep insight of the Financial Services industry to client engagements, working extensively across the B2B, consumer payments, and merchant value chains. As the head of Further Advisory, a boutique management consulting firm, he has expertise in developing pragmatic, execution-ready strategies that leverage technology, data, and operational capabilities to unleash business value for clients. Jeff excels at bringing go-to-market planning and execution rigor to clients’ largest and most challenging programs, helping to maximize value realized through effective management, as well as the strategic application of information technology. Previously, Jeff was a partner at PricewaterhouseCoopers and Diamond Management and Technology Consultants, after beginning his career with Andersen Consulting, where he focused on web and interactive media development. Jeff holds an MBA and a B.S. in Physics from the University of Notre Dame.