Content Marketing

A cornerstone of today’s marketing plans, content marketing helps favorably position your business – without hard-selling your products and services – to enhance loyalty, influence your customers’ buying decisions and drive lead generation.

That’s why we formed the content PROSe, a business focused exclusively on developing content marketing programs that are strategic to your business, and aligned with the needs of your audiences.

What do we do? Our focus is to you help create smart, well-written and emotionally resonant materials that stand out amidst the deluge of information now overloading the marketplace.  We then develop distribution strategies across a range of channels to reach your buyers at various touchpoints in their work-day experience.  And we provide analytics and optimization tools to measure the program’s efficacy and deliver the ROI you need.

Services 

We provide “a la carte” services or develop comprehensive programs that cut across four primary areas:  content strategy, content development,  distribution strategies and analytics and automation.  

For Content Marketing insights, http://thecontentprose.com/blog

Content Strategy

We focus on a three-pronged approach to content strategy development:

  • Content Audit
  • Editorial Mission
  • Content Mapping & Lifecycle

Content Development

We ensure quality, meaningful content in both word and form — from a brand-produced tweet to a feature-length film

  • Design
  • Editorial Services
  • Original Content
  • Video Production

Distribution Strategies

We develop distribution strategies that maximize the multi-media environment to assure content reaches buyers across their working experience, and ensure that each activity offers a follow-on activity maximize impact and engagement. Sample distribution channels include:

  • Digital Strategies
  • Webinars and Podcasts
  • Pay-for-Play Amplification
  • Collateral
  • Social Media

Analytics and Automation 

Working with your marketing and analytics professionals, we can provide services that match your needs and level of sophistication

  • Analytics
  • Lead Scoring
  • Advisory Services
  • Data hosting

 

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>