Corporate Responsibility signifies how a company operates on a sustainable basis economically, socially and environmentally. A Corporate Responsibility profile increasingly impacts a company’s ability to sell its products, recruit and retain talent, and enhance its valuation and stock distribution.

As a result, Corporate Responsibility has become a business imperative in helping to support a company’s brand.  By establishing a business and cultural identity, it helps to differentiate a company in the marketplace and better cement relationships with stakeholders – from employees and customers to regulators and investors.

MJ Lilly Associates takes a comprehensive approach to Corporate Responsibility programs.  We conduct program assessments to analyze strengths, weaknesses and competitive opportunities.  We create both small and “signature” corporate responsibility programs to proactively support a strategic philanthropic effort or address a pressing public affairs or environmental issue.  And we develop a range of marketing activities — on a 360 basis — to promote the program and increase awareness.

Program Analysis and Assessment:

We will conduct an in-depth review of your CR program to assess its overall strengths, weaknesses, and communications effectiveness. Our process includes:

Step 1: Due Diligence

Scrutinizing your program and interviewing your CR leaders to glean insights

Step 2: Competitive Review

Comparing your CR program to those of your key competitors

Step 3: Evaluation

Gauging your program’s effectiveness and ROI

Step 4: Report

Delivering findings and recommendations

Program Expansion and Development

We combine market knowledge and creativity to propose new and additional initiatives to enhance your CR program and generate promotional opportunities.

• Identify public affairs platforms
• Develop and brand signature programs
• Establish strategic partnerships with other businesses, non- profits, experts and high-profile personalities
• Create cause-marketing efforts

360 Promotion – A Full Range of Possibilities

As strategic communications specialists, we deliver communications across traditional and social media

• Corporate Responsibility and Sustainability Reports
• Web strategies, blogs and social networking sites
• Merchandise and cause-marketing products
• Special events and experiential marketing
• CEO and leadership platforms
• Employee communications
• Media relations outreach
• Advertising opportunities
• Partnerships and cross-marketing

The most comprehensive CR programs take a 360 approach and incorporate the following elements:

• Governance: Ethics training, meaningful transparency and CR committees on the Board of Directors
• Products and Services: Safe, healthy and/or environmentally friendly offerings and protocols
• Diversity: Cross-cultural hiring and professional development
• HR initiatives: Wellness, work-life balance, mentoring, and volunteer programs
• Public Affairs Commitments: Informing the public on critical issues and addressing crisis situations
• Cause-marketing: Donations of a percentage of product sales to a cause
• Strategic Philanthropy: Focused giving that reflects a company’s business
• Community Relations: Efforts that support communities
• Green programs: Clean-tech, pollution control, recycling and carbon credits
• R&D: Innovative explorations for a better tomorrow